As technology has evolved, bacteria in our bodies have also evolved and grown resistant to antibiotics. Antimicrobial resistance is one of the biggest threats to global health, food security, and development today. It can affect anyone, of any age, in any country. One study predicts the 700,000 or more deaths that antimicrobial resistance now causes every year could grow to 10 million by 2050. In order to avoid this catastrophe ACI and The PH Factor tagged along to make a CSR animated film to aware the mass about the cause and dos of antimicrobial resistance.
Project Details
- Category: Advertising
- Client: ACI Pharma Limited
- Mananer: Chief Executive Officer: Omar Hasib
- Designer: Copywriter: Shehab Masum, Omar Hasib Manager, Art: Tania Tanjuman Illustration: Salauddin Ahmed Animation: Shishir Ahmed