Bachabo Boley Juddho Kori:Popular Pharmaceuticals unveiled its “Bachabo Boley Juddho Kori” campaign on December 16th, shedding light on the heroic contributions of doctors during the 1971 Liberation War. The OVC highlighted the selfless dedication of these medical professionals who risked their lives to save the wounded, often under perilous conditions. Working both openly and clandestinely, they played a pivotal role in the nation’s struggle for freedom. Through this campaign, Popular Pharmaceuticals honored its legacy and inspired a new generation to uphold the values of compassion and service.
Project Details
- Category: Portfolio
- Client: Incepta Pharmaceuticals
- Mananer: Chief Executive Officer: Omar Hasib
- Designer: Group Creative Head: Rabiul Islam Copywriter: Maruf Alam Siddique Animation: Md. Abu Hanif Brand Services Manager: Risan Khan